Okay, I could maybe have worded that intro a little differently but I’m sure everyone knew I was talking about communication about feral animals, not that comms can be feral. No? Oh well, to the new resource…
The Behaviourally Effective Communications for Invasive Animals Management: A Practical Guide has been published this week. Its authors are: Donald W. Hine, Dr Patty Please, Lynette McLeod from the University of New England and Aaron Driver of Content Logic.
The guide covers:
- engaging audiences
- linking communication goals to behaviours
- knowing your audience
- messengers
- framing messages
- activating values
- moving the herd
- using prompts
- dual process models
- telling a story
- debunking misinformation
- matching strategy to perceived benefits and barriers
- evaluation.
You can download this handy resource online here at the Invasive Animals CRC.
Tiny note: I was one of those lucky enough to review the document during its development.
Lisa Yorkston 